Teaching the Language of Game.

Overclocking? Clockspeeds? Cores? Threads? Frequencies!? Purchasing hardware for gaming can be a daunting task for most, but this kind of thing is right in our wheelhouse. Intel challenged us to deploy a series of videos in ANY retail environment, with or without sound that could explain some of the more complex intricacies of PC gaming. Sure most people know how to play the game, but do they know what to look for when buying a system, and more so, why the hell that thing matters in the first place?

Through this campaign we broke down some of the most complicated concepts on the inner workings of PCs into an easy to digest structure, all while driving a preference for Intel’s higher tier of gaming processors. Education, entertainment and preference, all in one.

Additionally, we worked with Intel to craft their 9th and 10th Generation GTM retail strategy where we deployed these videos at all retail touchpoints.