T-Mobile Signature Series—
Flagship Store Launch

T-Mobile has long built an innovative customer-obsessed identity. For the launch of their signature flagship store in San Francisco—the largest T-Mobile store in the world—we helped them go above and beyond for their customers, as usual.
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To bring the brand and the community together in harmony, we concepted, create and produced all components of this historic launch. From an in-store experiential program that integrated entertainment, food, tech, music and gaming, to concerts, entrepreneurial panels and even some LGBTQ+ Pride celebrations.
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The experience was a perfect encapsulation of what T-Mobile means to their customers, and cemented the store as a cultural hub and a standout destination for the community.

Event Highlight: Gaming Tournaments

Our T-Mobile Signature Series launch included a competitive gaming event championing San Francisco’s passionate fighting game community (FGC), featuring one-on-one “King of the Hill” style open tournaments.